• 5 and 1: use < 5 type treatments of only 1 type face
    • [example of 5 and 1 type treatments]
  • typography = visual hierarchy for works = interface design for text
  • speak the user’s language
  • less reading, more visual guides (because people don’t read, they skim to the good parts)
    • [example of paragraph of text vs 3 simple bullets +]
  • better words and less of them
    • [example of naughty vs nice pull down menu]
  • consistent symbolic vocabulary
    • [example of universal symbols, consumer reports, airport signage]

Ad blocker interference detected!

Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.