Type less + less type

From Interface Design Tenets Wiki

• 5 and 1: use < 5 type treatments of only 1 type face
  • [example of 5 and 1 type treatments]
• typography = visual hierarchy for works = interface design for text
• speak the user’s language
• less reading, more visual guides (because people don’t read, they skim to the good parts)
  • [example of paragraph of text vs 3 simple bullets +]
• better words and less of them
  • [example of naughty vs nice pull down menu]
• consistent symbolic vocabulary
  • [example of universal symbols, consumer reports, airport signage]