• the data is THE story; it should be front and center
  • 85% of screen real estate should be dedicated to data; 15% to interface
    • [examples of services + breakdown of % real estate given to nav vs data]
  • Clear, clean data story: don’t pollute the data with eyecandy (Tufte’s ‘chart junk’),
    • [examples of infoviz, too much ink vs wall street journalish]
  • one bite, big flavor: information density++
    • [example of good-decision-worthy charts from Fin, sci, real estate]

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